Seen Yet Unseen : A Black Woman Crashes the Tech Fraternity

“This book is not only needed, but insightful. Giving an honest perspective on what it’s like to be [not only] Black in tech, but a Black woman in tech, is helpful as I move into the next phase of my own career. It’s good for understanding what to look out for, how microaggressions manifest, even when subtle, and how to effectively challenge them. It tells real stories of survival in those trenches, and lets me know how to be an effective ally as I move into this space in my next chapter.” Matt Barnes, retired NBA champion, host of Showtime’s All the Smoke, and tech investment fund manager

“[Bärí] unabashedly speaks truth to power. Having also been a Black woman attorney in a white-male-dominated industry, I know what it’s like to have to be twice as good for half the reward. So goes media, so goes tech. I saw myself in these stories, and how she demonstrates the humanity behind the statistics. We have real stories, and it’s time we tell them all. Seen Yet Unseen does that.” Eboni K. Williams, attorney, former Fox News anchor, and author of Pretty Powerful: Appearance, Substance, and Success

“Whenever I want to David a Goliath, Bärí is my first call. In an era when speaking truth to power is cheap (thanks for that, Twitter), she is a rare beacon of action who will wade into the legal fray on the side of what is true and just. And she has the receipts: a book where she names names, is guaranteed to ruffle the right feathers and make change. Because Lean In is problematic. It doesn’t work for everyone, least of all women of color. Because Black women in tech do face triple standards. And because we need to hear both facts and opinions and anecdotes, statistics about the whole and stories from the front lines. We need books like Bärí’s, so that we can start to see with clearer eyes and work with cleaner hands.” Matt Wallaert, head of behavioral science at frog, author of Start at the End: How to Build Products That Create Change

“Last summer’s racial reckoning was about the interrogation of institutions—and there is perhaps no institution more urgently in need of scrutiny than Big Tech. We are only beginning to learn about this industry and its omnipresence in our lives, underscoring the need to continue reckoning with how inequality and the internet collide. Bärí Williams is the perfect guide to help unpack how Black women in particular are faring, bringing her lived experience to a much-needed conversation about the intersection of race, gender, and tech. Having already talked to her and read her insights exploring questions of power, agency, and identity online, I know this book is the tool—and Bärí is the expert, singular voice—our country needs now to make the necessary changes that will help create a more equitable social network.” Errin Haines, editor at large, The 19th, and MSNBC contributor

“Everybody want to be Black until it’s time to actually be Black. Or hire Black. Or promote Black. Or even just respect blackness. This is a truism about American society but there is nowhere in our culture where this is more true than in Big Tech. From Facebook to Instagram and definitely TikTok, African American culture drives content and engagement but seldom are the voices behind the scenes, running the analytics and making the decisions, look like the bodies and faces of people making these industries money. Bärí A. Williams pulls back the firewall between what we see when we click and what really makes these businesses tick. A lawyer, diversity advocate, and one of the smartest and humorous voices online and in person, Williams lays out the problems plaguing America’s largest tech giants and how the few Black voices in the game are the key to our tech salvation.” Jason Johnson, associate professor of politics and journalism in the School of Global Journalism & Communication

“Amidst the increasing interest in algorithmic injustice, Bärí Williams steps in to center Black women in the broader discussion of how tech contributes to inequality—and how tech can remedy inequality. Framed by Williams’s own experiences as a Black woman in Silicon Valley, Seen Yet Unseen is a timely and important intervention.” Melissa Murray, professor of law, New York University School of Law; former dean of Berkeley School of Law; MSNBC contributor

“A new era in technology delivers the opportunity to rebuild with equality at the core. Seen Yet Unseen presents a framework to address this universal truth: that tech culture is skewed against women of color, that we must truly address the disproportionate representation found within its ranks, and that we can right the wrongs that Big Tech has done to consumers of color. Bärí A. Williams is a compelling voice who is uniquely qualified to tell a story that will be familiar to those who have been disenfranchised by the technology industry as well as those who benefit from it. This examination of the past combined with her vision for a more equitable future is our way forward. Seen Yet Unseen comes with a singular truth: that if Black women don’t advocate for ourselves, no one else will.” Monique Woodard, founding partner of Cake Ventures and former partner of 500 Startups

“Bärí A. Williams is a rare double threat. She’s an attorney with a record of thoroughly examining facts to find the real truth within, and a fearless diversity advocate who won’t back down. Pair that with being a terrific communicator with a wonderful ability to make those findings relevant, relatable, and actionable for a popular audience, and this is what you get.” Minda Harts, author of The Memo: What Women of Color Need to Know to Secure a Seat at the Table

“Williams integrates suggested actions and meaningful metrics of improvement into each chapter, resulting in an accessible road map with a human face, one that is sure to become required reading for corporate leadership across industries. A bold and timely guide from an unfortunately rare perspective.” Kirkus Reviews

“Seen Yet Unseen carries a message to Black women: you are seen, if only by one another, and that is critical. It also carries a message to the executives, leaders, managers, and colleagues of Black women: your work is not done…Highly recommended for business, academic, and public libraries.” Booklist (starred review)